Weekly Inspiration : Stella Artois 60s Campaign / Website

Recyclage De Luxe Campaign

This weeks inspiration comes from a billboard I pass everyday on my way to work. Usually housing some sort of supermarket or travel agent advert this particular billboard currently displays a rather cool 60’s themed design as part of a campaign from Stella Artois.

Recyclage De Luxe

Recyclage De Luxe

The purpose of the campaign was to raise consumer awareness of their environmental efforts like having bottles made of 75% recycled glass and dontation of hedges to the British countryside.  They are accompanied by a full TV show that you can view of their youtube channel that even features Florence and The Machine.

The adverts have been created by Mother London.

Jacques d’Azur can’t go to Cannes

This then led me to the fantastic Stella Artois Website which recently had a competition to win a trip to the Cannes Film Festival.

After signing in via Facebook Connect, this particularly clever bit of flash literally blew me away. Check it out :

Stella Artois Screenshot

It manages to include some of your profile content into the short film, hence the picture of me above. I suggest you have a go yourselves!

This entry was posted on Tuesday, May 11th, 2010 at 7:42 pm and is filed under News. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

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